Project Overview
For the sixth season of its popular comedy, FX wanted to bring out some of the attitude and fun of the show into the digital space. Starting from the characters, our campaign used high-profile executions and engaging interactive opportunities to let viewers hang out with the whole gang. Innovative page takeovers showed beer filling up various sites’ content before the characters drank it back down, while rich media units allowed our audience to insert themselves into the show’s key art to become part of the gang and share it with their friends.
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Rich Media
> Homepage Takeover
> 300×250