With the ongoing softness in the economy it’s no surprise that brands are looking for any edge possible to maximize every marketing dollar they spend to increase market share. In that regard, every consumer interaction with a brand should be an invitation to dig deeper and go from a passive recipient to an active participant. It should be a welcome diversion from the everyday – one that intrigues, entertains, stimulates conversation and creates an emotional bond over time.
Just like a great Hollywood film, your brand should take the consumer on a journey that keeps them on the edge of their seats and leaves them hoping for a sequel. That might just be our entertainment industry roots talking, but based on a lengthy successful track record, trust us — this works.
The trick is to make the journey EPIC…..Continue Reading
Our very own Chris Knight was selected as a finalist in IFC’s Agency Whisker Wars. It’s a user-voted competition for who has the very best facial hair. You might notice that he’s the only one sporting an honest-to-goodness full beard. … Continue reading
Ok, this isn’t exactly new news, but word on the web is that YouTube is rolling out a new feature, YouTube Live, which will deliver real-time streaming video events from select partners to YouTube viewers. Users will be able to … Continue reading
This may not be the most popular opinion (and ratings will back up that it’s not), but Community is one of the best shows on TV. It’s consistently inventive, laugh-out-loud funny and full of heart. This interview with showrunner Dan … Continue reading
Welcome to Maude’s little corner of the world-wide internets! We’ll use this blog for a little ranting and raving about the latest developments in the ad world, awesome new technologies, cool art, soon-to-be viral videos and anything else that tickles … Continue reading