About

Oh, hi there.

MAUDE is a name for a feisty old broad, which is why it’s perfect for us. We don’t think the way other people do, we aren’t afraid to try something different and we look awesome in macrame sweaters.

With an extensive background in entertainment marketing and a profound understanding of media, we know how to design, develop and activate an integrated campaign, offering users the tools to personalize it, share it with like-minded friends and create experiences that make the brands themselves entertaining. Together with our sister agencies, we offer turnkey solutions for creative, digital PR, media planning and media services. And, as brand categories ranging from beverage to retail to technology discover how entertainment principles can engage their audience in new ways, they’re looking to this old broad to show them how.

You’ve got to know where you are to know where you’re going.

Your Entertainment Quotient, or EQ, is our way of assessing all of the things that go into making a brand entertaining. Using our proprietary listening tool to monitor online chatter across a variety of criteria, we develop a Customer Passion Analysis that tells us not only who’s talking about your brand, but what they’re saying, who they’re saying it to and everything about the tone of the conversations. Then we supplement that with an in-depth look at your Brand Entertainment Identity to assess how campaign history, customer perception, social engagement tactics and content creation tools have worked together with entertainment brand associations to give consumers the opportunities and the incentives to get involved with your brand.

Taken together, this snapshot tells us how effectively your brand is converting its passive audience into an army of engaged fans, lets us see opportunities to strengthen your current communications and helps us map out the elements of your message with the greatest potential resonance to extend your audience penetration.

Once upon a time, your brand became awesome.

A campaign is a story about your brand. What we do is invite your consumers to become characters in that story. We start by developing a central campaign theme – a succinct, clear message that can guide your audience from knowledge about your brand to action.

And then we make it happen.

We amplify your brand narrative by creating interactions that reach across media to invite consumers to come out and play with your marketing. Using the theme as both an inspiration and a filter, we reward consumer involvement by creating integrated marketing that’s fun, but never loses its power to turn your audience into your brand’s strongest advocates.

The action plan for making the audience take action.

Where you come from says a lot about who you are. MAUDE’s background is in digital, which means that we understand interactivity in a fundamental, feel-it-deep-down-in-your-bones way. Our best-in- class digital design and production give us a rich base of expertise to draw upon as we build cross- channel campaigns that give users all the tools they need to get involved at every level, sharing your message, adding their own contributions and creating a broad-ranging movement.

Through our partner agencies, we’re able to offer turnkey solutions far beyond the traditional creative agency. From a push-button sweepstakes to a never-before-imagined media placement, MAUDE and our partners activate your message by creating fun, engaging ways for consumers to interact with each other and your brand.

So now, what just happened?

At the conclusion of every campaign, we subject your brand to a rigorous evaluation, re-assessing your brand’s EQ and evaluating the ability of your message to become a part of the cultural vernacular. It’s not just the right thing to do to ensure that you’re getting the best value for your marketing dollars; it’s also the smart thing, helping us identify what’s working and build on successful momentum to continue turning your audience into your brand’s advocates and making your brand an entertaining, indispensable part of the cultural conversation.