1030
492
100
50
false
true
false
true
The MTV Video Music Awards is one of MTV’s biggest events of the year. MTV wanted a way to amplify the hype, encourage engagement and drive tune in.
Sony wanted a way to launch its free streaming entertainment platform, Crackle, raising the brand’s profile and positioning it in a way that would differentiate it from competitors.
MTV wanted an unconventional way to promote a very unconventional show about four Canadian millennials on a journey across America.
Flip Video is about one thing: making the camera portable and simple enough to let everyone shoot and share their own videos.
MTV needed to give their audience a reason to get excited about the latest incarnation of the MTV Movie Awards.
We Make Brands Entertaining
Entertainment defines our culture. Whether it’s music, the movies or TV, entertainment is the vernacular people use to relate to one another. They get personally invested in it, share it with friends and find new ways to make it their own.
And that’s where Maude comes in. We give consumers a new way to interact with brands by tearing down the wall between advertising and entertainment. We create brand narratives that make marketing messages into engaging content, giving brands the chance to become a deeper part of consumers’ lives and giving audiences a reason to pay attention.